Social Media: Wrongfully Changing Facts

Social Media: Wrongfully Changing Facts

I have discussed in this blog many positives about Social Media with helping businesses in their marketing campaigns, but social media is not always a positive.  This article shows an example of how cruel, rude, and wrong social media can be.  Social Media really doesn’t have a monitor, allowing many people to create and spread wrong information.  In this example, an innocent boy was wrongfully accused for a crime they were not associated with.  The boy had no way to defend himself against the accusations.  People can create false stories that spread quick over social media.

I believe that social media does provide so many benefits to our society.  It keeps everyone connected and makes them more aware of their surrounds but it also opens the opportunity for people to spread rumors and lies.  People need to use social media for the right reasons.  They need to get their facts right before sharing information or stories.  They need to understand that social media affects people lives; it is not some game with  no consequences. 

Superbowl Crowdsourcing

Superbowl Crowdsourcing

This year during the Superbowl many companies decided to use social media to get consumers actively involved in their marketing campaign. This article discussing the different techniques used this year during the Superbowl. It really emphasizes how the change of social media between last years Superbowl and this years Superbowl is so dramatic. Business before barley used social media for their advertisement but now have began using crowdsourcing which allows consumers to help shape the brand, making them larger advocates. Pepsi used the #PepsiHalfTime to encourage people to send in pictures about them with the Pepsi brand for a chance to have their picture shown at the halftime show. Lincoln Motor Company used #steerthescript to have consumers help develop their marketing campaign through consumers tweet their roadtrip stories.  The company than chose their favorites and created their advertisement from it. Taco Bell also used social media to interact consumers in voting and awarding them with incentives to do so. 

Companies are learning how to get the consumers involved in their brand through Social Media.  They make the consumers feel part of the “team” through allowing them to give input and participate.  This creates consumers to care more about the advertisement because they are involved in it.  The consumers compete to have a chance to be part of the advertisement.  This interactive features make consumers feel important and loyal to the brand.