Instagram is a mobile app that consists of 80 million users and continues to grows. Instagram opens up a market that many businesses need to learn how to properly take advantage of this app through using it for marketing. This app focuses on photos so it gives companies the chance to create a personal connection with the market. Many people say that a picture is worth a thousands words so why not take advantage of this picture sharing app.
Companies can use this app in many different ways. They can use this app to show off different products and also take sneak peaks to how it is made. Companies can use this app to go behind scenes and share photos from the experience. They can reveal what products can do by sharing pictures of people using their products in different ways. Overall companies can use Instagram to gain a closeness with its customers. It can reveal things to customers through pictures, making customers see rather than hear.